As a travel agency, guides, touring blogs, and trip articles are great tools for marketing your brand and informing about your packages. However, most travel agencies consistently make the same mistake. They include short and ineffective travel itineraries in their guide and drive interested customers away.
As a travel agency, you need to think from the user’s perspective to craft compelling travel itineraries. The goal is to transport them to their destination and take them through an entire day of activities that make them want to book the trip. The best agencies always leave it to the pros and hire article writers for the job.
Let’s Look At A Few Tips To Write A Travel Itinerary That Converts:
1. Write For Your Audience
Travel agencies have expertise in different niches. While some large organizations are jack of all trades, most choose to specialize, be it for:
- Solo travelers
- Heritage tours
- Business travelers
- Adventure seekers
- Backpackers, etc.
Different types of travelers have different needs and priorities and SEO article writing services know this perfectly well. That’s why they choose their words and modify their writing style to cater to the target audience. For instance, luxury travelers aren’t looking for budget-friendly stays. Instead, they are more interested in mountain view rooms and if the transportation arrangements would allow them to tour the destination in the lap of comfort.
2. Choose A Theme
The best trick to make your travel itinerary interesting and make it stand out from the competition is to choose a theme. Instead of simply listing down destinations, activities, and transport options, you’re better off choosing a theme. For instance, professional content writers design a travel itinerary around food, culture, and niche activities to add more flavor.
Even better if it aligns with your target audience. For instance, if you’re looking to target history buffs, create an itinerary for visiting the best museums in the city or its historical sites. In fact, you can create several itinerary variations and let your audience choose one that suits them best.
3. Decide On The Length
There are several ways you can decide on the length of the itinerary. It usually depends on the destination and the activities that can be done. On the other hand, the entire itinerary can depend on the length of the vacation. This brings you diversifying opportunities where you get to cater to both weekend travelers and 2-week-long vacationers.
When you get a content writer for hire to craft itineraries for travel articles, make sure to keep it realistic. Don’t cram in too many activities for short itineraries. It must be realistic so that you don’t disappoint your customers. Sometimes, a bit of keyword research can also reveal a lot of information about the ideal length of stay for certain destinations.
4. Don’t Overschedule
Overscheduling makes for a poor travel experience. You want travelers to take their time soaking in the sights, exploring the local stores, indulging in the food, and exploring the culture of a new place before they can move on to the next destination. If you have short-term goals in mind, you may be able to fool a few people.
However, most travelers like to do a lot of research, and when their research information doesn’t match the itinerary, they would be able to sniff out overscheduling. It leaves a bad impression and diverts potential customers to your competitors who aren’t trying to rush people through checkpoints.
5. Add Images And Link Videos
Professional blog writing services guide your audience through their journey with captivating stories and high-quality images. Images spark imagination and great stories that complement them fuel audience anticipation for visiting the site. Images are also a welcome breath of fresh air between long texts. Adding video files to the article or blog post would make the page heavy. Instead, link relevant Instagram reels from your page.
It must be in a short video format since people don’t have time to explore cinematic shots of Bangkok while planning for an itinerary. Instead, they simply want to see how people react when they dine at the Damnoen Saduak Floating Market mentioned in the itinerary. Videos provide perspective and expressions by your clients act as living testaments to the great experience they had with your agency. It builds confidence and turns casual readers and viewers into potential clients.
Crafting compelling itineraries is an art! Follow these tips and partner with professional content writers to create engaging content that wows potential customers and converts them into lifelong globetrotters with your travel agency.
